Marketing articles of 2021: The 9 most popular on Orientation Marketing Insights.

We often share our articles with our clients and partners to provide them with the insights that can be discovered here on Orientation Marketing Insights. We are also aware of those which have helped our readers the most.

This is a list of the most popular articles from the agency team published in 2021.

The most popular pharmaceutical marketing articles of 2021.

Here are the 9 most-read pharmaceutical marketing articles on this blog based on the number of pageviews for 2021. Enjoy!

“10 Pharmaceutical Marketing Publications for Your Research”

Research - regardless of the end goal - takes time. The process includes sifting through tens/hundreds of websites and journals and books (amongst other mediums) to then examine the contents of each. And this is just the beginning of the process. In a world of many academic papers, journals and articles, we narrow down your research to 10 notable pharmaceutical marketing publications.

“How Digital Transformation Can Reshape the Pharma Industry”

In post-COVID 2021, digitization is arguably set in stone in the pharma industry’s future. Digital health offerings continue to expand, fueled by such technologies as Big Data and predictive analytics. From predictive biomanufacturing to mobile clinical trials and blockchain-backed supply chains, digital transformation can reshape the pharma industry for years to come.

“Email Marketing Subject Lines (Best Practices) in Pharma”

The art and science of choosing a good subject line is critical. All the good work of HTML design could be overlooked by a careless subject line; half of your recipients might never even see it. But what are the most effective subject lines to use in pharmaceutical email marketing campaigns? We present a review of most effective subject lines to use in pharmaceutical email marketing campaigns.

“5 Key Strategies to Enhance Pharma Social Media Marketing”

The year 2020 had brought us the coronavirus pandemic, and the entire world changed in an instant. Many businesses had to close their doors due to the economic crash. However, the pharmaceutical industry is working at full speed. With the increased number of people needing medication, there is fierce competition in the pharma market scheduled for 2021. By following these strategies, you will be able to improve your pharma social media marketing and strengthen your business.

“How to Generate More B2B Pharma Leads”

What is a B2B pharma marketer’s most important objective? Likeliest answer: Leads. This article will look to generate both because you are looking to generate both at any given period: You will want the SQL right away so that lead can enter the sales cycle and you also want that MQL so they can become your client in the future, and not your competitors’.

“Creating a Successful Newsletter or Blog Strategy”

The idea of having lots of relevant people signed up and opted into your newsletter is the holy grail of any marketing manager, if you already have a newsletter that you write, these tips may be a useful insight into how to structure the campaign. For those who have not yet embarked on the company’s newsletter strategy, here are a few suggestions on approaching the theory and practice execution of a coherent, thought out and structured newsletter campaign.

“HOW TO PROMOTE A B2B PHARMA BRAND”

The world of marketing changes at a quicker pace every year, therefore it can be a challenge to work out the best marketing tactics and strategies to target prospectus customers. This is no different in the pharmaceutical space. For pharmaceutical marketers, there are 2 main goals with any piece of marketing activity- building awareness and generating leads. They both go hand in hand and there are certain marketing tactics you can use to drive awareness, generate leads or both simultaneously.

“Demonstrating ROI from B2B Pharmaceutical Marketing”

Shareholders have put commercial departments, and therefore marketers, under pressure to deliver tangible marketing results on minimal budgets. Every marketing dollar is therefore accounted for - marketing campaigns that yield results are maximised with those underperforming scrapped. The issue, of course, is that demonstrating ROI can be difficult. This post will offer some insight into how to demonstrate ROI for your B2B pharmaceutical marketing activities.

“10 Digital Pharma Lessons (From Our New E-book)”

There are a range of digital marketing tactics, activities and approaches that pharma marketers can adopt as part of their marketing plans to reach patients, physicians, laboratory specialists and decision-makers. Where do you start? In this post, we’ll highlight ten areas that will help shape your marketing activities and provide focus in areas that will generate results. The ten lessons are taken from Orientation Marketing’s most recently published e-book, entitled “Effective Digital Marketing in the B2B Pharmaceutical Sectors” which spans over 100 pages with actionable advice for each channel and approach.

Future pharmaceutical marketing articles

Orientation Marketing Insights features a range of pharmaceutical and life science marketing insights, as well as other marketing/digitally-focused articles. We also publish useful articles related to the day-to-day management of marketing campaigns - insights that have helped us in our day-to-day roles that will also help the pharmaceutical marketer. Should you have any suggestions for future articles, please get in touch by emailing hello@orientation.agency.

Also, please check out Effective Digital Marketing in the B2B Pharmaceutical Sectors and download your free PDF copy for reference.