Pharmaceutical marketing articles: A run-through of the most popular on Orientation Marketing Insights.

As this blog has grown in size over the past few years, we can see that it may be difficult to find the articles that may help you at this specific period.

We often share our articles with our clients and partners to provide them with the insights that can be discovered here on Orientation Marketing Insights. We are also aware of those which have helped our readers the most. In a bid to share those with you - those explicitly related to “pharmaceutical marketing,” this is a list of some of the most popular articles from the agency team.

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10 MOST POPULAR PHARMACEUTICAL MARKETING ARTICLES AS OF JANUARY 2020

Here the most-read pharmaceutical marketing articles on this blog based on the number of pageviews. Enjoy!

10. “BIG PHARMA COMPANIES DOES SOCIAL MEDIA WELL”

Big pharma companies that are doing well with their social media. In this article, we look at Big Pharma's most prominent Twitter accounts to see who is doing well, and what they are doing Social media marketing for pharmaceutical companies isn’t always easy, at times it can be difficult and sometimes progress on platforms is slow. But companies can succeed on social media and generate results, mostly related to awareness and public relations.

9. “GOOGLE CHROME UPDATE: CRITICAL CHANGE AHEAD FOR LIFE SCIENCES DIGITAL ADVERTISING”

In July 2019, Google made changes to its Chrome browser and this article explored what’s at stake for life sciences publishers and advertisers. Chrome will expand its user protections and stop showing all ads on sites in any country that repeatedly display disruptive ads.” That’s what one of Google Chrome’s senior product directors stated on their blog entitled “Building a Better World Wide Web” at the start of this year. The forbidden ad formats, 12 in total, are summarised in this article for both desktop and mobile.

8. “PHARMACEUTICAL CONTENT MARKETING EXAMPLES”

Pharma content marketing examples and the characteristics of an effective content marketing campaign for B2C and B2B healthcare and pharma. Content marketing is a broad term. In a B2B context, when we say content, we usually mean press releases, case studies and whitepapers. But there is a world of content opportunities waiting for B2B pharma organisations based on the inbound methodology. This article includes five examples for content inspiration (along with a bonus sixth example that differs slightly) from consumer-facing organisations in pharma, that are different from many of its competitors' content.

7. “PHARMACEUTICAL MARKETING BOOKS (OUR PICKS)”

Orientation Marketing’s picks of the best pharmaceutical marketing books available to the pharma marketer.

We have previously demonstrated the importance of constantly attaining marketing knowledge, especially since the techniques and tools that we use (and the sectors we operate within) are ever-developing. In this article, we’ll be more specific because marketing products, services and organisations within the pharmaceutical and life science sectors are different from any other industry. Pharmaceutical marketing is challenging. Upon reviewing the current literature and consulting the wider team, we have found 6 pharmaceutical marketing books amongst the many other exceptional books available that every life science marketer must have on their bookshelves and their workstations and why.

6. “PHARMA PRODUCT DIFFERENTIATION: APPROACHES, TYPES AND SOURCES”

How to differentiate your pharma product, what is product differentiation and various approaches, types and sources. Product differentiation is a core business strategy for the big pharma organisations as much as it is for the smaller players, often giving those smaller pharma organisations a chance against larger rivals and their products that might already be established. Such pharma product differentiation strategies might include new dosage forms, indications and fixed drug combinations. This article goes back to the start to look at what product differentiation entails and how these differentiation strategies can form.

5. “CREATIVE PHARMACEUTICAL MARKETING IDEAS”

Creative pharmaceutical marketing ideas to help the CMO and CRO marketer stand out in a busy marketplace. An effective multi-channel customer engagement strategy is imperative to any campaign. There is, of course, the usual suite of marketing tactics which we see often in the pharmaceutical industry - webinars, white papers, e-books, e-blasts, tech sheet downloads, case studies etc. These are all great, don’t stop producing them. But here are some other ideas of how you could get your message across. This article explores additional ideas and concepts that may sit alongside your traditional marketing methods.

4. “TOOLS FOR DIGITAL MARKETERS”

There are a plethora of tools available to help digital marketers which we will discuss in this article. Tools as such are great for marketers in both small businesses and large organisations that support a whole range of campaigns and tactics. In this article, we have selected tools for marketing tacticians that can help you generate more leads, be more productive and gain a greater understanding of your audience, amongst a range of other benefits, which we also use at Orientation Marketing.

3. “PHARMACEUTICAL MARKETING ETHICS”

Pharmaceutical marketing ethics, ethical considerations and better ways to promote your science organisation in a responsible manner. For organisations working in pharma that adhere to regulations, there will still be risks, therefore, it is best practice to follow a set of general principles to ensure that marketing is always ethical, ensuring that that trust is not lost with audiences. This article lists 10 ethics, ethical considerations or ideas for better ways for promoting and marketing pharmaceutical products which are relevant to the B2C pharmaceutical industry, just as they are for the B2B industry.

2. “PHARMACEUTICAL MARKETING CHALLENGES”

Pharmaceutical marketers face a number of challenges, on a day-to-day marketing basis as well as from the overarching pharmaceutical industry. All marketing teams face common challenges, such as the challenge of generating leads, securing adequate budget for proposed marketing activities or proving the ROI for those marketing activities. But in this article, we list the 11 challenges specific to B2B marketers in the science sectors that we are already aware of, and we'll also speculate on what lies ahead which may shape marketing initiatives in the near future.

1. “LIFE SCIENCE & PHARMACEUTICAL MARKETING CONFERENCES 2020”

Finally.. to the most popular article on Orientation Marketing Insights… 13 pharmaceutical and life science marketing conferences to keep an eye out for in 2020. There are events, trade shows and conferences in the pharmaceutical and life science sectors specifically for marketers. Events that provide marketing, sales and business development professionals the opportunity to network and more specifically learn about the marketing options, tactics and technologies available to them to help promote their pharmaceutical and life science organisations. We run through thirteen pharmaceutical and life science marketing conferences to keep an eye out for in 2020 in this must-attend marketing conferences article.

FUTURE PHARMACEUTICAL MARKETING ARTICLES

Orientation Marketing Insights features a range of pharmaceutical and life science marketing insights, as well as other marketing/digitally focused articles. We also publish useful articles related to the day-to-day management of marketing campaigns - insights that have helped us in our day-to-day roles that will also help the pharmaceutical marketer. Should you have any suggestions for future articles, please get in touch by emailing hello@orientation.agency.

Also, please check out our Pharmaceutical Marketing Guide and download your free PDF copy for reference.