Chris Lawson featured in new C&EN e-book which looks at the impact of COVID-19 on marketing and life.

From the C&EN e-book:

“The COVID-19 pandemic has radically changed the way we live and work. Businesses have had to navigate a ‘new normal’ and figure out challenges never before seen. In this e-book we profile six agencies about the pandemic and its impact on marketing, agency life, and the world.”

Back in 2017, the C&EN Media Group profiled industry leaders and agencies in the advertising and marketing space for our Mad Men and Women of Science Marketing series, where they talked about their approach to business, their ethos, and beliefs and provided expert insights into what makes scientific marketing great.

Fast forward to 2022 and the world has changed dramatically. The COVID-19 pandemic has radically changed the way we live and work. Businesses have had to navigate a ‘new normal’ and figure out challenges never before seen. We felt that the time was right to look again at some of the leading lights in science marketing agencies and gain their insight and expertise into the way they work, what they have experienced the past few years, the key trends they see and how they view the future. Not only did we profile six agencies with a series of Q&A interviews, but we invited them to take part in a roundtable discussion about the COVID-19 pandemic and its impact on marketing, agency life, and how life has changed.”

Co-Founder and Director, Chris Lawson, provides his thoughts in the new e-book. Access the e-book on the C&EN/ACS website here.