Kick-start your digital marketing strategy with this comprehensive digital roadmap.

Orientation Marketing has published a new e-book entitled: Effective Digital Marketing in the B2B Pharmaceutical Sectors.

The guide is designed for pharmaceutical and life science digital marketing professionals or traditional pharma marketers looking to better understand digital.

Over 100 pages, it features insights on digital strategy, how to create a digital marketing plan, best practice for webinars, social media and email marketing, virtual events, how to combine SEO, content and inbound marketing, how to build an audience and generate leads as well as chapters on website optimisation and building trust online.

Access the new e-book below.

Effective Digital Marketing in the B2B Pharmaceutical Sectors

Free 20-chapter e-book on how to plan, manage and run effective digital marketing campaigns in the pharma and scientific industries.

It’s difficult to find innovative ways to reach your audience in the pharmaceutical sectors. COVID-19 cancelled face-to-face events in 2020 and affected other forms of traditional marketing leading to an increase in the use of digital marketing and digital tactics, meaning the digital marketplace has become even more crowded than ever.

Across the B2B and B2C sectors, there are a range of digital marketing methods that can be adopted to reach your audience, and it’s important you find the right method of digital marketing which entices your audience to realise your marketing objectives. The options available to digital marketers are far and wide…

This e-book looks at the more tactical elements of the digital marketing mix with actionable tips to get stuck into for each as well as some of the more strategic aspects of a digital marketing plan, concluding with ideas on how to optimise the tactics you choose to get the most out of your digital activities. Each section has bitesize content paragraphs with numbered checklists and points so you can skim each chapter.

We also signpost some similar content for further reading on Orientation Marketing Insights as we go. And we shall be sending further resources – such as details about the 7Ps digital marketing mix in pharma and the steps to take to kick-start your digital marketing efforts. Download the e-book here.