A practical guide to managing virtual events in the B2B food sectors.

Orientation Marketing has published a new e-book entitled: A practical guide to managing virtual events in the B2B food sectors.

Designed for food, nutraceutical and life science marketing professionals, this 10-chapter handbook provides a detailed overview on how to manage virtual events in a digital-only world created by COVID-19.

Access the new handbook below.

Virtual Events: B2B Food

Free 40-page handbook on how to plan, manage and promote virtual events in the B2B food sectors.

Many of the trade shows and conferences we would normally attend during a calendar year have been cancelled or postponed. These events are important for the livelihood of all of the organisations big and small throughout the food supply chain.

They are the meeting places for executives within the sectors to conduct business in a number of ways, which includes the marketing of products and services. And there is no doubt business will have been affected because of these cancellations and postponements. Event, trade show organisers and B2B marketers around the world have devised new ways to run events so that delegates can attend (and generate business) from the safety of their own homes. Introducing virtual events.

Free to access, the handbook provides the foundations for food and nutraceutical marketers - as well as marketers operating within across the wider life science and pharmaceutical sectors - to oversee a more digital-first marketing operation.

Chapters offer the types of virtual events, key differences between virtual and physical, as well as a range of marketing tactics to effectively promote the virtual environment. The e-book also offers an updated list of B2B food events (list for 2020 and beyond), as well as a 2-page checklist to help you run your own virtual event.