Orientation Marketing sponsors women's road bicycle racing team, CAMS-Basso.

CAMS-Basso is a British and UCI registered women's continental cycling team, racing in the UK and across Europe. Orientation Marketing is proud to announce that it is sponsoring CAMS Racing for the forthcoming season.

As well as sponsoring Team OnForm as co-title sponsors for the 2022 season, Orientation Marketing has further demonstrated its commitment to supporting women’s racing in 2022 by partnering with a second team, aiding both teams’ marketing activities in the process.

Chris Lawson, Director and co-Founder of Orientation Marketing said “Orientation Marketing is thrilled to be sponsoring Team CAMS-Basso in 2022 (as well as TeamOnForm). Through 2022 and beyond, we have decided to focus our sponsorship efforts on women’s racing. It’s no secret women’s racing needs additional support to flourish and have the resources it deserves to be watched by a much larger audience.”

“Orientation Marketing will be providing marketing support for CAMS Racing, as well as to Team OnForm - called Brother UK-Orientation Marketing Cycling Team for the forthcoming season - to ensure as many people as possible get to share the OnForm and CAMS-Basso journey throughout this season and beyond. We’ve been admirers of the team for some time and have witnessed great performances in races such as the Tour Series this year, so sponsoring the team is a great fit for our business.”

“We’re delighted to welcome on board Orientation Marketing as our newest partner for 2022,” said Team Manager, Simon Howes.

“No strangers to bikes, they’ve been involved in domestic cycle racing for a number of years. We are thrilled to have their expert marketing knowledge and skills on board to support our team’s continued development.”

For more, please visit the CAMS-Basso website.