Orientation Marketing are proud to announce their continued support of the Crimson Performance Race Team by sponsoring the team in their second season

The Race Team will rename in accordance to new this partnership, with the team adopting the Orientation Marketing brand.

For the 2019 season, the team, co-founded last year by Matt Hallam to support local North West racing talent, will officially be called Crimson Performance Orientation Marketing RT.

Last night saw the unveiling of the new kit design on the Crimson Performance Instagram account, which also introduced a number of new sponsors for the season.

Orientation Marketing will support the team again as title sponsors, providing the team continual resources, contacts and support in what is dubbed as a “perfect partnership.”

“We are really excited to support Crimson Performance for a second year and increase our commitment to the team as the title sponsor. It was a fantastic experience watching the team from the roadside at Premier Calendar and Tour Series races in 2018 acquit themselves so well and represent our brand in the best possible way” said Orientation Marketing Director and Co-founder, Chris Lawson.

“The team’s growth of the last 12 months mirrors our own. We have grown our client portfolio as our reputation increased in the industries we work in, and we added further team members to our UK office and launched a second office in Montpellier, France. As we help our clients communicate their innovations which enable consumers to live healthier, longer lives we cannot think of a better vehicle to align our brand with than Crimson Performance Orientation Marketing RT.”

Team rider, Jake Womersley, said: “Crimson Performance Orientation Marketing RT has big ambitions for 2019, this was a big draw for me as it’s always a great motivation going into the winter training months.”

“I hope to be able to use my previous Premier Calendar race experience to help my teammates, but also take my chances at the races that I feel suit my riding style like Lincoln GP & Stockton GP. The aim is always to get the hands in the air, so this year I want to also focus on some National B races and get that winning feeling back in the Crimson Performance colours.”

The team are currently on Spain’s Mediterranean coast where final preparations will take place at the team’s official training camp at Calpe.

The season will then kick off in Clitheroe, Lancashire with the Clayton Velo Spring Classic on the 24th of February.

Find out more on the race team website.