Discover how a Chinese chemical manufacturing company went viral on TikTok.

From the CPHI Online website: In late 2023/early 2024, Chinese chemical manufacturing company Shijiazhuang Donghua Jinlong posted several videos on short-form content platform TikTok. These videos feature sweeping shots of the manufacturer’s industrial buildings accompanied by AI voiceovers extolling their ‘industrial-grade glycine’, manufacturing certifications, and even a recent invitation to connect with them at this year’s CPHI & PMEC China 2024. Unexpectedly, the TikTok algorithm caused many of their videos to appear on the feeds of a distinctly non-pharmaceutical audience, prompting the creation of the Donghua Jinlong industrial-grade glycine meme.

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Gareth Roberts, Digital Marketing Operations Director at Orientation Marketing, provides some insight on how a Chinese chemical manufacturing company went viral on TikTok, and what their viral success means for the future of B2B digital marketing via CPHI Online/Informa.

Read the full article here.