Digital Marketing Executive

ROLE: Digital Marketing Executive
LOCATION: CHESTER, UK (CITY CENTRE)

Orientation Marketing is a leading pharmaceutical and life-sciences marketing and communications agency. Headquartered in the U.K. with offices in North America and on mainland Europe, we have grown consistently since our inception in 2015. In the last year alone, we added a specialist communications practice and in-house creative/design studio to our service portfolio, and moved to a new, larger head office premises in The Steam Mill, Chester.

Our clients are the powerhouse behind the development and manufacture of medicines and medical devices. They value us because we understand their markets, and we have a deep knowledge of the tools available to help them effectively communicate their capabilities to pharma, biotech, and specialist healthcare companies of all sizes.

It is an exciting time to join Orientation Marketing, our client base has grown to include clients across Europe, the U.S. and further afield. Our clients value our marketing expertise and knowledge of their business. We want our customers to benefit from people who know what they are doing, and know them, so we work hard to develop and retain our people. We’ll challenge you to find the best solutions for our partners, but we are committed to prioritizing a healthy work-life balance for everyone in to maintaining a fun and friendly environment, whether that’s in the office, working remotely, or travelling to shows and meetings.

Our Values

Quality: Critical thinking, resourcefulness and adhering to deadlines are the pillars of producing high-quality work.

Goals Oriented: A clear vision of how actions aligns to the client's brand and goals, and an eagerness to meet high standards for clients and position them ahead of their competitors.

Continuous Improvement: Our people should dedicate time to improving their skills and behaviours. We strive to deliver mature solutions to clients, and value building networks and connections with clients, in business-to-business media, and marketing services companies. We want you to continually seek out and strive to achieve best practice, including understanding and introducing new concepts and ways of working.

A positive, can-do attitude: In the face of both opportunities and challenges, proactivity, creativity, enthusiasm and resilience ensure the most successful outcomes.

Balance: Maintain a healthy work/life balance that includes physical and mental wellness. A sense of fun is important. Be flexible, when necessary, to meet goals.

Job Role

This is an opportunity to join a successful and growing agency and expand the service offering for the agency. The role is focussed on managing and executing the day-to-day operations of the digital marketing team, and will involve supporting on a range of campaigns, clients and projects. The role also includes supporting on the promotion and growth of the Orientation Marketing brand, as well as its sister brands.

Reporting to the Digital Marketing Operations Manager and Directors, you will be responsible for overseeing a range of tasks which includes content writing/copywriting, social campaign setup and management, email marketing management, analysis and reporting within a client services setting. You will have a varied remit, and your day will consist of a multitude of tasks for various clients.

Key Responsibilities

A Digital Marketing Executive’s duties include, but are not limited to:

Support the planning, execution and monitoring of digital marketing campaigns tailored for B2B pharmaceutical clients, covering SEO, PPC, email marketing, social media and content marketing.

Develop and optimize content that engages pharmaceutical professionals and stakeholders.

Manage and enhance website content for SEO and lead generation.

Develop engaging and shareable content for social media platforms with a focus on thought leadership and industry insights.

Analyze and report on key performance metrics to assess the effectiveness of digital marketing efforts for pharmaceutical clients.

Collaborate with designers, developers, and content specialists to create impactful marketing materials.

Support the creation and management of paid media campaigns, including Google Ads and LinkedIn Ads.

Manage targeted email marketing campaigns, including list segmentation, content creation, and performance.

Conduct analysis and market research to identify opportunities for growth.

Specification

2+ years’ experience in digital marketing, preferably within a marketing agency, B2B environment or the pharmaceutical industry.

Degree in Marketing, Digital Media, Communications, Life Sciences, or a related field would be beneficial.

Understanding of social, search, email and reporting channels, with a keen eye for metrics and statistics.

Excellent communication, writing, and analytical skills with an understanding of pharmaceutical terminology and compliance.

Ability to work independently and in a collaborative team environment.

Strong attention to detail and ability to manage multiple campaigns in a fast-paced industry.

Terms and Benefits

The role will be subject to a three-month probationary period

Normal working hours are 9:00-17:00 (35 hours per week)

20 days annual holiday entitlement (plus bank holidays)

Social events

Permanent, full-time role - hybrid working will be considered

Possible opportunity for international travel

Company pension

Salary: Dependent on experience

Please send your CV and cover letter on why you would like to join us to hello@orientation.agency.