PAY-PER-CLICK

Our pay-per-click services drive relevant and targeted visitors and pharmaceutical and life science-based personas to your websites and landing pages. We do this so that the right people are seeing your content, offers and programs, which will increase the likelihood of those people taking action and becoming a part of your audience.

As with much of Orientation Marketing’s other results-based direct marketing services, pay-per-click is a highly controllable way to your organisation in front of your B2B audiences in pharma. Our team can work with you to identify the correct audience for your content, and then create the ads for you so that you can see the visitors accessing your website and content.

To create a bespoke pay-per-click campaign that’s suitable for you, we’ll get to know your organisation in a sector we already know well and craft according to your strengths and marketing objectives.

PAY-PER-CLICK SERVICES

SETUP AND IMPLEMENTATION

The implementation of the pay-per-click campaign can be solely managed by Orientation Marketing, where we liaise with you to establish the basic elements of the campaign. You won’t need to do anything else – other than aim the initial tracking - as we will manage the campaigns on an ongoing basis via our monthly management services.

PAID SOCIAL (LinkedIn and Twitter Ads)

We find that LinkedIn encompasses a large audience of the appropriate decision-makers that our clients want to get in front of via our paid services. Sponsored Content, Message Ads, Dynamic Ads, Text Ads, or a mix of all four, can be utilised to reach your target audiences based on the objectives of the campaigns and subsequent ads. We can also do similar across other social platforms, such as Twitter which is equally as effective within B2B pharma and the life sciences, to help you become more visible to the right people.

Paid search (GOOGLE ADS and Bing Ads)

Orientation Marketing are Google Partners, with team members certified within a range of Google Ads disciplines. Throughout the life science and pharmaceutical supply chain, decision-makers will use Google to access information and partner services. No matter your advertising objectives, Google Ads can help you get more enquiries and visitors to your website. We can help decide where and when to show your ads and we’ll then get them in front of the right people. Your ads can appear on Google Search and Maps, and across Google’s network of partner sites.

Display Ads and Remarketing

Outside of search, Google partners have thousands of sites to learn more about your consumer. Through sophisticated online targeting tactics, we can deliver your brand message to the right consumer at the right time. We will use a combination of the tactics below to best target your consumer. We show your ads exactly when the audience is consuming content contextually relevant to your product. We reach your target audience by showing them relevant messages across the web. We also bring your customers back via remarketing; these customers have shown interest in your product but did not convert.

OPTIMISATION AND REPORTING

Continual monitoring will allow us to optimise, refine and focus the campaign so that maximum results are achieved. We will always strive to generate more visitors and leads, via a lower cost-per-click and a higher click-through rate on the ads themselves and optimise the campaigns to optimal performance. Once the campaigns will have run for a period of time, we will produce reports which provide insight into what’s happening with your paid ads and overall PPC campaign.

OUR PPC SERVICES GIVES YOU:

• A team who only works in pharma/life sciences

• Experience in building PPC campaigns in these sectors, meaning we understand what works and what doesn't

• The knowledge to work within specific regulations

• A results-focused PPC agency

• Piece of mind that you are targeted with your strategic approach and marketing messages.