Google Ads and Paid Search

Orientation Marketing are Google Partners, with team members certified within a range of Google Ads disciplines. Throughout the pharmaceutical supply chain, decision-makers will use Google to access information and partner services.

No matter your advertising objectives, Google Ads can help you get more enquiries and visitors to your website. We can help decide where and when to show your ads and we’ll then get them in front of the right people. Your ads can appear on Google Search and Maps, and across Google’s network of partner sites.

Google ADs SERVICES

Ad Groups and Text Ad Development

Your campaign will be divided into specific ad groups, allowing for the best possible optimisation between different industries, product categories, or geographies targeted by the campaign. Next, we take those keywords and build you the best search ads possible. We write the best copy to catch your customer's eye, and use industry best practices and features including sitelinks, callouts, calls and locations.

Keyword selection

We deliver more than just a list of words! We start with an initial consultation meeting to discuss your product/service, clients, industry, competition, and more. After this meeting, We will use the most sophisticated tools available to uncover which keywords will perform the best for your campaign and determine exactly which terms and phrases your customers are searching for.

landing pages and bid optimisation

Optimising landing pages is a key part of a successful digital campaign that is too often overlooked. We provide valuable feedback on the structure and content of your landing pages to make the best use out of every pound we spend sending customers to them. The better your landing page, the higher quality score your ads will have, and the more conversions you will see. We will use the bidding strategy best aligned with the identified KPIs of the campaign, whether that be cost-per-click (CPC), cost-per-thousand-impressions (CPM), or cost-per-acquisition (CPA).

Video Ads (YouTube)

YouTube is the second largest search engine in the world, second only to Google itself. We can run video ads for you in the future to get your products/services in front of your ideal audience. Using YouTube's TruView ad format, you will only pay when a user views your video for 30 seconds, or to completion, whichever comes first.

Campaign Management

Managing these campaigns takes a lot of time, something most business owners and marketers don't have. We're here to help. On a monthly, weekly, or daily basis, our optimisation experts will manage and optimise your campaign, including but not limited to removing underperforming ads/keywords, testing new ads/keywords, adding negative keywords, and landing page optimisation recommendations to improve quality scores.

Reporting

How do you know if all of this is working? Don't worry we provide monthly reports including valuable campaign metrics and results. We will let you know which ad groups , ads, and keywords are performing the best, and what we are doing to deliver the most conversions.

Work with a Certified Google Partner in the Pharmaceutical sector

• We are a certified partner for Google Ads, as well as being Bing Accredited

• We strive to deliver the best possible return on investment for our clients

• We are dedicated to providing you with the results you need to gain online visibility

• We only work on Google campaigns in the pharmaceutical and life science sectors.