PR & Comms

We offer full public relations (PR) and communications services via our in-house team, with an excellent global network of B2B pharmaceutical and life sciences editorial contacts.​

It seems obvious that organisations would want others to speak about them, and their products and services, but many organisations are so concerned about commenting that they allow others to become their spokespeople. If stakeholders know who you are, what you stand for, what you do, and who you do it for, then it will likely be easier to sell, and attract talent, and you can expect the media to speak about you with balance and accurately.

But it takes time and resources to build trust, so whilst you can put a PR campaign in place in the pharmaceutical sectors to achieve a limited objective, it’s far better to have built a solid base so that you know who in the press will speak about you, what they are looking for, and ideally that they know you even a little, before ‘putting pen to paper’. And it’s so worthwhile, because editorial coverage is received by readers and independent third-party opinion, and subsequently has three times the impact of advertising.

We can help. With sector-specific experience in pharmaceuticals, we can identify good opportunities for you to speak about your technologies, strategy, and ethics. Then we’ll help get those messages to the right people in the media, and, with time, build a connection between your executives and subject matter experts, and the press.

PR & Comms Services

MEDIA RESEARCH

Finding the right print and online outlets, who writes on which subjects and when, and how that relates to your organization.

PRESS RELATIONS

Knowing the right people is a start, but editorial staff want information that is relevant to their readers.

Through careful matching of your agenda to that of each press outlet, we can help bring more opportunities to contribute meaningfully to the industry narrative: e.g., technical expertise in the form of a roundtable contribution or whitepaper; an executive’s opinion on new legislation; or how novel technologies help patients and the industry progress.

CONTENT CREATION

We can help busy experts get their message across accurately, and in doing so make it easier for the editors to include your contributions.

MEASUREMENT

It is notoriously difficult to measure the success of press relations, but benchmarks are helpful and simply making sure the right people in your organisation see relevant coverage can help marketers be recognised for the work they do. Through experience we know that many don’t have time to read industry journals cover-to-cover, so relevant snippets can better explain business strategy in context, and how your organisation is helping to, for example, make better treatments.

REPUTATION

There was once a time when corporate reputation was determined by a few stakeholder groups who were familiar with their organisation’s management, strategy, and performance. Customers had little access to information about the business, investors were content to measure success based on profitable growth, and individual employees rarely spoke out about bad practices, and even when they did their views were rarely shared widely.

Now, the voice of the customer can be heard all along the supply chain and employees’ concerns, whether they work for the company directly or within the potential myriad of suppliers and suppliers’ suppliers, can have a direct impact on a business’ success. Investors more frequently scrutinize every aspect of a company’s behaviour and organisations may not even be considered if they don’t meet certain criteria.

When things go wrong, it is immensely helpful if you already have relationships with the press that are built on trust and openness. You can’t always give a journalist what they want, but you are more likely to be able to correct errors and put views across when you know in advance how a story is perceived and will be written. We can help prepare for the unexpected with training, procedures, standby statements and communications strategies.