Strategy

A marketing strategy is a long-term approach and an overall game plan of the promotional activity for an organisation. The aim is to achieve a sustainable competitive advantage by understanding the needs and wants of customers - many get this wrong in pharma and the life sciences because the sector is so complex.

You also need to be aware of your situation and be strategic with the allocation of marketing budget and resources. Sometimes, this isn’t as straightforward as it may seem. We provide you with the strategic support required to help you achieve your objectives and select the preferred strategic options to compete within a given market or sectors of the life sciences.

This is how we approach any strategic marketing task. So, from understanding you in full, we can then shape the strategy that takes you to the market, which will ensure success and a positive reaction with the decision makers that purchase from you.

Strategic Marketing SERVICES

Marketing strategy

We can help pharma organisations define their marketing strategies so that it is aligned with their campaigns and customers, as well as with what the organisation needs to grow. From an outward view, we can define how to communicate benefits per channel, prioritise audiences as well as products to promote, subsequently helping hit channel leads and sales targets​. From developing market or product or even diversification or mergers/acquisition strategies, our pharma and life science marketing background can help you steer in the most suitable direction.

Life Science Audience research

Often changes happen and a complete change of strategy is required. COVID-19 is a prime example of this, where pharma organsiations were required to change their strategies to meet the changing needs of the market. Technical features may become redundant, laws and regulations may be introduced and changes in attitudes might make your brand less attractive, meaning your strategy might need to change. But you may not always be able to see that. We can work with you to research the market - by looking at your current situation, your capabilities and current performance - to better steer the direction of your marketing campaigns.

Brand, positioning value proposition and messaging

Why should your customers choose to partner with your organisation? We can get to grips and help you define your marketing position, proposition and message. Such as ensuring that technical capabilities are communicated in a clear and concise way and that the specific product features that make your organsiation unique are brought to the surface.

We do not operate within bubbles. We are not on our own. Marketing cannot be created overnight. And our prospects don’t just automatically know about us. Orientation Marketing believes that this process is hugely important within the marketing landscape.

Targeting and segmentation

We believe that the focus should be on promoting the things that matter, to the people that care about those things, in the places where they talk about those things, and allocate resources to the strategies that contribute to the objectives. From creating buyer personas, identifying different segments and needs, as well as defining what the average pharma customer journey looks like, we help you ensure that you know who your target is, and how to focus on them via the appropriate marketing channels.

Strategic Audit

The stages of developing a targeted strategy consist of identifying the customer needs, evaluating segments, and then identifying a position to occupy. Speak to us to begin this process, or to evaluate if your current marketing strategy taps into a true source of competitive advantage, or hits the mark within your market. Does your strategy put you ahead of trends? ​Is your strategy granular about where to compete? We can help answer these questions, as we have done for numerous organisations in pharma and the life sciences.

OUR strategic marketing SERVICES GIVES YOU:

• A team who only works in pharma/life sciences

• Experience working on a range of marketing campaigns throughout pharma

• Our strategic lead has worked within a range of pharma and pharma manufacturing organsiations

• Piece of mind that you are targeted with your strategic approach and marketing messages.