Orientation Marketing Appoint Pay-Per-Click Lead
CHESTER, UNITED KINGDOM – May 16, 2024
Orientation Marketing appoint Pay-Per-Click Lead.
Orientation Marketing, a leading life science and pharmaceutical marketing agency operating within specialist B2B scientific sectors, today announced the appointment of Rayan Thorpe to lead the agency’s pay-per-click (PPC) service, where he will help clients determine PPC strategy, implementation, and management of paid channels.
“Our clients are looking for more and more support in making their digital channels succesful, and traditional PPC is fundamental to achieving visibility in the diverse and often crowded markets they serve,” commented Gareth Roberts, digital marketing operations director at Orientation Marketing. “We see PPC as a core service that integrates with many other capabilities that we offer to clients, so bringing this highly-skilled offering in-house under Rayan’s leadership strengthens us as leaders in campaign optimisation and best practice in pharma.
Pay-per-click, an online advertising model in which advertisers pay a fee each time one of their ads is clicked, is important to pharmaceutical companies because it is targeted and cost-effective, elevates brand recognition, and provides competitive advantage and measurable results, which ultimately increases website traffic and sales.
Specialising in paid search and social media, Rayan joins Orientation Marketing with more than a decade of experience in healthcare and pharma agencies, where he worked on campaigns for large and small biopharma clients including Roche, Boehringer Ingelheim, Bayer, Lilly and Novartis. He holds a bachelor’s in business and management from the University of Hull Business School, U.K.
About Orientation Marketing
Orientation Marketing is a life sciences and pharmaceutical marketing agency operating within specialist B2B scientific sectors. We help drug, ingredients, packaging, medical technology, contract manufacturing, development and research organisations uncover marketing opportunities to become visible, increase engagement, and generate more leads. Orientation Marketing is headquartered in Chester, U.K., with offices in Finland and North America.
