PharmTech Feature: Pharma Trends Dissected by 3 PR Agency Luminaries

Written By Kevin McCarthy

Public relations agencies dissect pharmaceutical trends.

From the PharmTech website:

“PR agencies perspectives lightening round: buy/hold/sell on mRNA beyond Vaccines, Organ on a chip, Artificial Intelligence (AI) and Machine learning (ML), Viral Vector Yield Improvements, Quality Management Maturity (QMM), Near Patient Manufacturing. The role of a PR agency dissected: are you a coach, a resource, a creative inspiration, a connector, a battering ram, secret sauce, an authoritative stakeholder, experienced guide? How has getting a message out has changed in the last 5 -10 years for pharmaceutical companies. What pharma industry trends do you see as important and want to emphasize, or are simply excited by?”

Pharmaceutical Technology presents the Drug Solutions podcast, where the editors will chat with industry experts from across the pharmaceutical and biopharmaceutical supply chain. Join us as experts share insights into your biggest questions—from the technologies, to strategies, to regulations related to the development and manufacture of drug products.

Watch the episode “Drug Solutions Podcast: Pharma Trends Dissected by 3 PR Agency Luminaries” featuring Orientation Marketing’s Kevin McCarthy below.

Kevin McCarthy

Kevin runs Orientation Marketing’s sister agency, Bio-Atomic, in North America. He is a PhD who started his role in the lab before working his way to be global marketing head at an international CMO. He has over 15 years of pharmaceutical services industry experience and specialises in strategic business functions that identify, connect and sign new business in technical industries.

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