Pharma content marketing examples and the characteristics of an effective content marketing campaign for B2C and B2B healthcare and pharma.

Orientation Marketing has been shortlisted in the Northern Digital Awards within the “Small Digital Agency of the Year” category.

Orientation Marketing turns three years old and launches new-look website.

The email marketing implications for B2B marketers, types of emails and email tactics for higher campaign engagement and performance.

Tweaks and methods of increasing average time on page and average session duration on science and technology websites.

How the modern buyer has evolved the sales process, making way for the emerging inbound marketing strategy.

What is gated content, when to gate it, and how to utilise it in lead generation campaigns.

Using the 7Ps marketing mix model to evaluate the digital marketing plan and subsequent touchpoints.

Legacy sales methods vs modern sales methods. Which comes out on top?

How to qualify an inbound lead to ensure you are spending your time nurturing leads that are most likely to convert.

Lead generation strategies and tips and how to adopt an inbound lead generation mindset.

Generate more inbound marketing leads via content creation likely to convert rather than buying leads.

How to create a positive customer/client experience via common customer service mediums.

Orientation Marketing supports Crimson Performance race team as title sponsors.

Make your content work for you with these tips for pharma marketing success via content.

You're spending a lot of time researching and creating your content and now for the hard part... getting it seen. Here are some useful ideas to help.

What to look for in a publisher's media kit and audit statement: Guidance for pharma marketers.

Declan McKinney writes about the rise of social media and how the growing popularity of the platform can be used to elevate marketing plans.

An overview of the essentials of inbound marketing and the underlying principles for the life sciences sector.

Creative pharmaceutical marketing ideas to help the CMO and CRO marketer stand out in a busy marketplace.