Orientation Marketing INSIGHTS
The marketing blog for life science and pharmaceutical marketers
How to Generate More B2B Pharma Leads
10 tried and tested methods to develop more subscribers, leads, MQLs and SQLs in the B2B pharma sectors.
Agency Spotlight Series: Lauren Murray
Q&A with new Orientation Marketing Account Manager, Lauren Murray.
Pros and Cons of Direct-to-Consumer Advertising in the Pharma Industry
Pros and cons of direct-to-consumer advertising in the pharma industry, from marketing and costs to ethics and public health.
Dr Sophie Earl: Vaccines, COVID-19 and Training (Rider Feature)
Q&A with COVID-19 ICU Doctor and Crimson Performance Orientation Marketing Rt rider, Sophie Earl.
Orientation Marketing Receives Gold Certification in SharpSpring Partner Certification Program
Orientation Marketing has recently been promoted to gold partner status in SharpSpring’s partner certification program.
How to Promote a B2B Pharma Brand
The tools, methods and creative brand-based approaches for effectively promoting B2B pharma brands within specialist sectors.
Reach vs Impressions: Understanding Engagement Terms
Understanding engagement terms (and which to care for the most) within a social media environment.
Marketing to Healthcare Professionals (HCPs) via Digital Methods
Six digital marketing methods for reaching your healthcare professional audiences.
Email Marketing Subject Lines (Best Practices) in Pharma
A review of the most effective subject lines to use in pharmaceutical email marketing campaigns.
Connecting Customers Virtually in the Healthcare System
Virtual reality is finally taking hold in the healthcare system and consumers are starting to warm up to the idea of receiving their healthcare virtually.
Agency Spotlight Series: Chris Lawson
Q&A with Orientation Marketing Co-Founder and Managing Partner, Chris Lawson.
SharpSpring Automations and Workflows
SharpSpring’s workflows and automation features with examples of tasks B2B marketers can automate.
Lauren Murray Joins Orientation Marketing as Account Manager
Following recent growth, Lauren Murray joins Orientation Marketing within an Account Management role.
New E-book: Effective Digital Marketing in Pharma
Orientation Marketing publishes new e-book to help kick-start and manage effective digital marketing campaigns in pharma.
5 Key Strategies to Enhance Pharma Social Media Marketing
By following these strategies, you will be able to improve your pharma social media marketing and strengthen your business.
10 Pharmaceutical Marketing Publications for Your Research
In a world of many academic papers, journals and articles, we narrow down your research to 10 notable pharmaceutical marketing publications.
Christmas Greetings From Orientation Marketing
Merry Christmas and Happy New Year from the Orientation Marketing team.
SharpSpring Mail and Email Marketing
An overview of SharpSpring’s mail and email marketing features.
Agency Spotlight Series: Anne Lawson
Q&A with Orientation Marketing Account Director, Anne Lawson.
Setting Pharmaceutical Marketing KPIs in the COVID Era
The new normal for pharmaceutical marketing KPIs: Agile marketers are those that will survive and succeed in the COVID and post-COVID era.
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