An overview of the implications of the setup and configuration of Google’s new analytics platform, GA4.

An exploration of principles behind the modern customer engagement strategy in pharma, addressing the industry’s present emerging trends.

Chris Lawson is featured in C&EN’s Movers & Shakers of Science Marketing e-book which looks at the impact of COVID-19 on marketing, agency life, and the world.

Orientation Marketing opens a new office in Espoo, Finland to serve its client base in the Nordic and EU regions.

Efficient ways to address the growing challenges for pharma sales.

Q&A with Lynda Kendall, as we uncover the top five design tips for B2B pharma companies in 2022.

Thoughts on boosting your digital marketing productivity in pharma.

What Google’s policy to end third-party cookies in 2023 means for pharmaceutical marketers.

The key functions of pharmaceutical marketing are defined in this new post by Orientation Marketing Account Manager, Lauren Murray.

Ideas and methods for promoting on-demand webinars and webinar recordings in pharma.

The 12 steps for creating LinkedIn advertising campaigns in pharma in the form of Sponsored Content.

This post explores the literature and models that fuel forecasting market share in pharma markets.

E-detailing in pharma has evolved in strides since its inception. In this post, we look at the implications for marketers.

Your pharma marketing focus for 2022 based on the trends we are seeing in the sector.

Six ideas for pharmaceutical public relations (PR).

Marketing automation in pharma: What it is, why and how to do it.

How will the return of face-to-face events in 2022 impact the event mix and what are the key tips to make the most of events in the new era?

The things to spot when looking for science and technical content agencies.

In an age of fast communication, impatient readers, and jargon-fueled barriers, scientific content writing may need to recalibrate its course.

From Google Ads to detailing to third parties, here is a list of common methods for advertising pharmaceutical products.