THE PHARMACEUTICAL MARKETER’S GUIDE

Rethink marketing strategy and tactics in a complex but rewarding pharmaceutical industry

Pharmaceutical Marketing Guide PDF

Access our free 50-page marketing guide for pharmaceutical and life science marketers.

Download now.

Updated for 2020, and designed for pharmaceutical marketers, this 14-chapter guide provides a workbook for thriving in a hugely complex, challenging, but rewarding pharmaceutical industry.

The Pharmaceutical Marketing Guide will help you:

  • Understand key challenges (and how to overcome them)

  • Develop new marketing ideas, strategies and tactics

  • Learn how to differentiate your pharmaceutical product

  • Launch new products with a step-by-step process

  • Manage more ethical campaigns

  • Segment your pharma-based audiences

  • Gain a detailed checklist of the marketing plan creation process

  • Choose the right software and technologies for your marketing needs

  • Conduct market research more efficiently

  • 1,500+ downloads.