Marketing Ideas for Scientific Organisations
What are the best ways for a scientific organisation to market itself? We have the answers, and why!
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Advertising is all about showing your customers what you can offer them and how you can help them reach their goals. Customers for scientific organisations need to know what your products and services are to know if they want them, good advertising can help you create awareness of these products.
Promote your services
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Promoting your services is the best way to increase customer traffic. The audience or a scientific organisation is very unique so the more you promote your services the more people will know about you and what you offer. The importance of promoting your services is that it helps people know the benefits of doing business with you.
Market your product
Marketing your product will set you apart from your competitors. If you spend more time marketing your products then you are more likely to increase sales numbers and the return on investment (ROI) will be higher.
The same as marketing your services marketing your products will also increase customer traffic. If customers know about your products then they will be able to purchase them. Promoting your product will make sure your customers are informed about what you can offer.
Public relations
This is one of the best ways to create a good solid reputation. Public relations will help you with the growth of your business. PR will create a positive image for your company and help you build a relationship with the audience and the media. Relationships are massively important in the scientific industry.
Online Ads/Google Ads
Right now online is the best place to be, the global pandemic has made it very difficult to reach your scientific audience in any other way. The best way to reach a global audience in good time is through online advertising.
Google will let you create ads to reach your potential leads. Google ads will help you reach people who are interested in the products and services that you offer. Google works on a pay per click basis, so you only pay for what you receive.
Using Google ads will help you increase the number of leads and customers coming into your scientific organisation. Google ads will target the people who already have an interest in what you are offering, you will always able to refine your searches so that you are only reaching people that are relevant to your organisation’s goals. The relevant customers can be sent to your website through this platform.
Google ads are definitely worth your time especially if you are a small business. This way you will be able to track your ROI and really see what you are getting for your ads. You don’t need a massive budget to start with google ads but at the same time, there is no limit.
Social Media
As we all know many people use social media on a daily basis so it makes sense to meet your audience there. This is a good way to nurture your leads and turn potential customers into loyal ones.
Like Google ads, Social media ads will give you a way to engage and interact with your audience in a personal way, a way you wouldn't be able to on other platforms. Using social media ads you can target specific audiences. As an advertiser, you can use this platform to raise awareness about your products, services and organisation.
Social Media advertising can help you in lots of different ways. There are many benefits to using social media that will help you advertise your products and services.
Growing brand awareness
Social media marketing can help your scientific organisation reach a very large selection of people. Because of the reach available, you will be able to spread the word about your products much easier.
Increased traffic
Any form of advertising will help you increase your traffic. Social media can also help you do this, you can increase your traffic to the website dramatically by using social media ads.
Brand recognition
Brand recognition is a very important marketing goal for scientific organisations and any other. Customers want to use brands that they know of, that people talk about, social media allows for effective brand building. It is one of the quickest ways to get your brand in front of your target audience. If people know about your brand then they can connect with it.
Social listening
This is all about knowing how your audience communicates with each other. When you monitor social conversations you can learn what your audience is interested in. If you communicate in the same style then you are more likely to connect with your customer and they will be able to identify with you.
Banner Advertising
Banner advertising is a great marketing idea that will help your scientific organisation get in touch with your audience, especially with the current global pandemic. Face to face meetups are not happening at the moment so banner advertising is a great way to get your message to a large audience all at the same time.
With banners, you can create simple and eye-catching designs. You can include interactive elements that will engage the customer, your banners can involve CTAs that will lead people to your website and blogs.
There are many advantages to using banner advertising that will help you push your products and services.
Good pricing
Banner advertising is one of the cheaper styles of advertising. You can use vendor websites to advertise your banners and direct people to your website and blogs.
increase brand awareness
Like with social media marketing banner marketing can help your scientific organisation reach its goals. The more platforms your banner is on the stronger your brand awareness will be.
Banners can help people become more familiar with your brand. You can use your banners to promote your products or events, if people can interact with this content they will be able to learn more about what your company does.
Target specific customers
You can choose where to put your banners determining what you are trying to achieve, be it by geographical region or topic. If you know your customer profile then you can target them.
Potential customers will take note of your banners and interact with them eventually landing them on your sales page. The clicks on the ad will show the potential leads for your company.
Long term advertising
With banner ads, you can decide how long it is there. Once your organisation has determined the purpose of your banner advertising be it timing or impressions, you pick your method. With eBlasts it goes out then it’s gone banners are slightly different because you can leave them up for a month, so if you were advertising about an upcoming event you were attending a banner advert would be a good idea. Or you can leave them up for a certain number of impressions for example, 30,000.
Webinars
Webinars are massive at the moment because they are the closest thing scientific organisations and other marketers have to trade shows. These are a great way to have informal meetings with your audience and offer them valuable content on a personal level.
Improving online content
One of the best things about webinars is the value it offers your customers, your website archives could feature your webinar and you can repurpose them for later content. This type of advertising will help you address common questions and concerns your audience have eluded to.
Having webinars in your content collection will help you create a rich collection that is relevant to the business. Some webinar recording platforms will offer a recording feature which means hosts can record their presentations, including Q&A sessions, for future reference. These recordings can also be converted into things like blog posts or Q&A articles, helping you grow your organization’s online content for a good online presence in the long run.
Wide Reach
Using a webinar means you can reach a global audience much faster than any other way. It is a very convenient way to reach your audience and offer them valuable content. Using a webinar means that you can reach across borders so you can go much further than you normally would.
Cost-effective
Normally in order to reach a large geographic selection, you would have to send a representative across to a trade show and depending on the location flights and accommodation can become very costly. This webinar advertising means no costs for flights and accommodation all you need to do is make sure your speakers have an internet connection.
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E-blasts
Email marketing is a great form of direct marketing for your scientific organisation. Direct marketing will help you get a good focus on your audience. The only thing you need to remember is not to overuse this advertising method, the last thing you want is for your potential customers to become tired of seeing your emails.
Reach an already engaged audience
This is one of the few forms of marketing where the customers have actually opted in to receive the marketing. Knowing that the people receiving your emails are wanted to view them will give the option for a much higher conversion rate because you are only targeting the people who are interested.
Targeted approach
You can make sure your emails are only sent to the people that are interested in your content. You can easily select a certain country so if you have an event in a certain place you can make sure you only target that audience.
List segmentation is great when you know lots of information about your audience such as their job function, geographical region, interests and influence in the company.
Valued statistics
Email reporting is a fantastic way to see how much value you are getting. With email marketing you can retrieve a lot of information such as sends, opens, impressions and clicks from this you can work out your CTR. Remember that the unique clicks are what you want to look at.
Personal Selling
Personal selling is all about that face to face interaction that we have had to go without recently. The global pandemic has made it very difficult in fact in a lot of cases impossible to meet with your audience.
Hopefully, we will eventually start getting back to normal and we can continue with this personal selling sales tactic. This is a fantastic way to see your customers on a personal level and will help you build trust with your customers.
Trade shows
These are a great way to get in touch with your audience on a personal level. Meeting face to face will help you get a better connection with your audience and you can get a strong idea of how they feel in person.
Sometimes trade shows can be very costly because you have to pay for accommodation and travel, it is important to weigh this up against the outcome and make sure it’s worth it. Face to face contact really is a great way to get a feel for your audience.
Inbound marketing
This is all about connecting your customer through valuable content. Inbound marketing forms connections they are looking for and solves problems they already have. There is a massive selection of benefits for inbound marketing.
Quality traffic and leads
Inbound marketing is about creating brand awareness but it’s more than that too. It’s about extracting the right kind of leads and traffic but with a more targeted and informed approach, you’re able to attract leads who are more likely to be interested in your solutions.
Attract visitors
Inbound marketing is about attracting potential leads and making them aware of your business and what it offers. To attract your visitors you need to create content that provides value and then get it to reach your audience in the best possible way.
Create leads
You want the people who have an initial interest in your brand to find out more and get involved with your content. During this, you get involved and try to get your hands on contact information and show them what you can offer.
Print Advertising
It is important not to forget about the more traditional methods of advertising. The print has been on the back burner for a lot of companies at the moment because people haven’t been in the office. But it is good to keep in mind that vendors have acknowledged the change in environment and paid more attention to your digital version of the publication, be sure to check if the publication will be digital because if it is that will determine the placement of your ad.
For more on strategic digital marketing approaches in the pharmaceutical sectors, and how we can help you, visit our section on web.