Shaman’s Steps to Transform Life Sciences Marketing: A 10-Step Guide
Discover Chris Halling’s approach to making complex information easy to digest for pharma companies.
Orientation Marketing's Director of Communications & Content, Chris Halling, emphasises the importance of tailoring complex information to each audience's needs while maintaining content relevance and clarity.
In this interview with Shaman, Chris shares his approach to making complex information easy to digest for pharma companies, and regulators, and discusses some of the challenges that life science marketing teams face.
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Creating pharma content that resonates with different stakeholders—whether technical teams, regulators, or business leaders—requires careful adaptation. Chris Halling emphasizes the importance of tailoring complex information to meet each audience’s needs while maintaining content relevance and clarity. Adapting content to speak directly to diverse audiences—whether they are regulatory bodies, pharma professionals, or purchasing teams requires an understanding of both the technical aspects and the business case for each situation. This flexibility in content strategy ensures that all stakeholders are informed and engaged while staying within regulatory boundaries.
Read the full article here.
