With less time for meeting reps and more for digital devices, here are 15 hints and tips for engaging and marketing to HCPs.

16 tips and tricks when using the marketing automation system, SharpSpring.

Guest post: Three ways marketing will change post-COVID-19.

The findings from a three-month SharpSpring chatbot experiment on our agency website.

16 pharma trends and predictions affecting marketing departments in 2021.

Exploring Artificial Intelligence - the benefits and the drawbacks with featured organisations - in the pharma sectors.

13 non-personal selling initiatives to try right now in pharma.

A brief overview of the practice of pharmaceutical marketing management.

From digital courses to a new outlook on data analytics, here are 10 steps to becoming more digitally-minded in a changing landscape.

Getting back to the pharma and life science market with custom promotional videos.

A list of key virtual/digital events in the B2B pharmaceutical sectors.

The importance of a closed-loop marketing approach - aligning sales and marketing with a shared CRM system - in the B2B pharma sectors.

An approach to market segmentation in the pharmaceutical sectors.

Orientation Marketing publishes new handbook for managing and promoting virtual events in the B2B food and nutraceutical sectors.

10 common virtual event types widely seen across the B2B pharmaceuticals and life science sectors.

13 B2B life science virtual event-based marketing tactics and techniques.

A list of key virtual events in the B2B food and nutraceutical sectors.

For the second post in this big pharma marketing benchmark series, we look at GSK.

12 ways science-based organisations can promote themselves at virtual shows for maximum ROI.

Content marketing funnels for science consumers: creating content, generating traffic, converting leads and optimisation.