Orientation Marketing INSIGHTS
The marketing blog for life science and pharmaceutical marketers
How Physician Explainer Videos Can Help Marketing Efforts
How physician and HCP explainer videos can help pharma marketing efforts.
SharpSpring CRM Features
An overview of SharpSpring’s CRM features for an idea of the system or to use to benchmark against your own CRM.
How to Build an Audience in B2B Pharma
10 steps to ensure you are building your audience of B2B pharma professionals effectively.
Orientation Marketing Turns Five Years Old
Orientation Marketing celebrates its fifth-year anniversary.
Internal Pharma Communications
10 internal updates and communications best practices in pharma.
Agency Spotlight Series: Lauren Jones
In this month’s Orientation Marketing agency spotlight series, we speak to Client Support Executive, Lauren Jones.
Things to Consider When Planning Life Science Media Bookings for 2021
Nine areas for consideration for 2021 media plans, as we would consider for our life science clients.
Pharma Sales and Marketing Alignment
11 approaches and ideas to help bring marketing and sales departments together in B2B pharma.
Our Picks of 6 Productivity Tools for Marketers
6 productivity tools for marketers, including Asana, Toggl and Noizio.
Importance of Optimising Race-Day Nutrition
Race-day nutrition with Crimson Orientation Marketing Race Team’s Matt Hallam and Jo Ryding.
Agency Spotlight Series: Gareth Roberts
In the first of our Orientation Marketing agency spotlight series, we speak to Campaigns & Marketing Manager, Gareth Roberts.
Marketing for Mature Pharmaceutical Products
Ten marketing avenues and tips for promoting mature pharmaceutical products.
How We Generated 1,000+ Inbound Downloads From One E-book (Case Study)
A case study on how we were able to generate 1,000+ inbound downloads of one e-book on the Orientation Marketing website.
HCP Marketing Tips
With less time for meeting reps and more for digital devices, here are 15 hints and tips for engaging and marketing to HCPs.
SharpSpring Tips & Tricks
16 tips and tricks when using the marketing automation system, SharpSpring.
Three Ways Marketing Will Change Post COVID-19
Guest post: Three ways marketing will change post-COVID-19.
Chatbots: A SharpSpring Case Study
The findings from a three-month SharpSpring chatbot experiment on our agency website.
Pharma Marketing Trends: From 2020 to 2021
16 pharma trends and predictions affecting marketing departments in 2021.
Artificial Intelligence in Pharma
Exploring Artificial Intelligence - the benefits and the drawbacks with featured organisations - in the pharma sectors.
Non-Personal Selling Initiatives In Pharma
13 non-personal selling initiatives to try right now in pharma.
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