Orientation Marketing INSIGHTS
The marketing blog for life science and pharmaceutical marketers
Orientation Marketing Receives Gold Certification in SharpSpring Partner Certification Program
Orientation Marketing has recently been promoted to gold partner status in SharpSpring’s partner certification program.
How to Promote a B2B Pharma Brand
The tools, methods and creative brand-based approaches for effectively promoting B2B pharma brands within specialist sectors.
Reach vs Impressions: Understanding Engagement Terms
Understanding engagement terms (and which to care for the most) within a social media environment.
Marketing to Healthcare Professionals (HCPs) via Digital Methods
Six digital marketing methods for reaching your healthcare professional audiences.
Email Marketing Subject Lines (Best Practices) in Pharma
A review of the most effective subject lines to use in pharmaceutical email marketing campaigns.
Connecting Customers Virtually in the Healthcare System
Virtual reality is finally taking hold in the healthcare system and consumers are starting to warm up to the idea of receiving their healthcare virtually.
Agency Spotlight Series: Chris Lawson
Q&A with Orientation Marketing Co-Founder and Managing Partner, Chris Lawson.
SharpSpring Automations and Workflows
SharpSpring’s workflows and automation features with examples of tasks B2B marketers can automate.
Lauren Murray Joins Orientation Marketing as Account Manager
Following recent growth, Lauren Murray joins Orientation Marketing within an Account Management role.
New E-book: Effective Digital Marketing in Pharma
Orientation Marketing publishes new e-book to help kick-start and manage effective digital marketing campaigns in pharma.
5 Key Strategies to Enhance Pharma Social Media Marketing
By following these strategies, you will be able to improve your pharma social media marketing and strengthen your business.
10 Pharmaceutical Marketing Publications for Your Research
In a world of many academic papers, journals and articles, we narrow down your research to 10 notable pharmaceutical marketing publications.
Christmas Greetings From Orientation Marketing
Merry Christmas and Happy New Year from the Orientation Marketing team.
SharpSpring Mail and Email Marketing
An overview of SharpSpring’s mail and email marketing features.
Agency Spotlight Series: Anne Lawson
Q&A with Orientation Marketing Account Director, Anne Lawson.
Setting Pharmaceutical Marketing KPIs in the COVID Era
The new normal for pharmaceutical marketing KPIs: Agile marketers are those that will survive and succeed in the COVID and post-COVID era.
What the Best Performing Pharmaceutical Ads Look Like
A look at the characteristics of the best-performing pharmaceutical ads for both print and digital.
B2B Pharmaceutical Marketing Tips for 2021
17 B2B pharmaceutical marketing tips for your next campaign and plan.
Why Make Asana Part of Your Toolkit?
The Asana features you can use to get the most out of the tool.
Agency Spotlight Series: Gareth Pickering
Q&A with Orientation Marketing Co-Founder and Director, Gareth Pickering.
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