Orientation Marketing’s Top Articles of 2024
Marketing articles of 2024: The top 5 articles on Orientation Marketing Insights.
We often share our articles with our clients and partners to provide them with the insights that can be discovered here on Orientation Marketing Insights. We are also aware of those which have helped our readers the most.
This is a list of the top articles from the agency team published in 2024.
The most popular pharmaceutical marketing articles of 2024.
“Google Ads One-On-One With Lauren Murray”
Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content and mobile application installs within the Google ad network to web users.
Google Ads is a powerful marketing platform for businesses to reach their target audience and drive traffic, leads, and sales through online advertising. However, it requires strategic planning, monitoring, and optimization to achieve the best results and it can seem like a daunting and overwhelming task to manage effectively. So how do you manage Google the machine whilst delivering results?
“9 Ways AI Can Help Pharma Marketers”
AI (Artificial intelligence) is a machine's ability to perform cognitive functions associated with the human mind. It can help with drug discovery and development (and repurposing), healthcare decision supporting, and a whole range of other areas within supply chain manufacturing and optimisation. From a marketing perspective, it provides better insights into customer behaviours, allowing pharmaceutical companies to better understand their audience and create targeted campaigns. It’s influencing the industry more and more as AI matures.
“Viral Marketing for B2B Pharma Businesses: A CPHI Online Case Study”
From the CPHI Online website: In late 2023/early 2024, Chinese chemical manufacturing company Shijiazhuang Donghua Jinlong posted several videos on short-form content platform TikTok. These videos feature sweeping shots of the manufacturer’s industrial buildings accompanied by AI voiceovers extolling their ‘industrial-grade glycine’, manufacturing certifications, and even a recent invitation to connect with them at this year’s CPHI & PMEC China 2024. Unexpectedly, the TikTok algorithm caused many of their videos to appear on the feeds of a distinctly non-pharmaceutical audience, prompting the creation of the Donghua Jinlong industrial-grade glycine meme.
“8 Ways Email Marketing Can Help Pharma Marketers”
Some marketers think email marketing is a dying art.
Email marketing, however, has never been more active in both B2B and B2C campaigns. Emails are an integral part of a marketing campaign and good email campaigns get a specific message out to an individual or audience group within a few minutes of the campaign being created. It can also provide real insights into customer behaviour, allow you to personalise content to different segments and drive traffic to your website.
“CPHI Milan Highlights and Interviews”
CPHI Milan 2024 was jam-packed with activities, panels and places to visit around the city. Throughout 3 blogs we discussed the top places to visit in Milan, how to make the most out of your trip and sessions to attend at the event.
Also, catch up with the news and interviews with some of the biggest names in pharmaceuticals including CPHI Milan Wine Trail 2024 and interviews.
Future pharmaceutical marketing articles
Orientation Marketing Insights features a range of pharmaceutical and life science marketing insights, as well as other marketing/digitally-focused articles. We also publish useful articles related to the day-to-day management of marketing campaigns - insights that have helped us in our day-to-day roles that will also help the pharmaceutical marketer. Should you have any suggestions for future articles, please get in touch by emailing hello@orientation.agency.
Also, please check out Effective Digital Marketing in the B2B Pharmaceutical Sectors and download your free PDF copy for reference.
