Orientation Marketing INSIGHTS
The marketing blog for life science and pharmaceutical marketers
Questions to Ask Your Next Pharma Marketing Agency
The questions to ask before hiring your next pharma marketing agency.
What Are The Benefits of HubSpot?
What are the benefits of HubSpot as a marketing platform? We take a look at inbound marketing with HubSpot.
Pharmaceutical Marketing and the New Social Media
A discussion: Pharmaceutical Marketing and the New Social Media (2010) by Jeremy Greene and Aaron Kesselheim.
Social Selling
Tips to help you navigate social selling and build closer relationships with your prospects on social media.
Pharma Product Differentiation: Types, Sources and Approaches
How to differentiate your pharma product, what is product differentiation and various approaches, types and sources.
Marketing: Science or Art?
In this marketing discussion, we look at the arguments that the marketing profession is either a science or an art form.
The 7 Principles of Pharma Content
The seven key principles of great pharma content on a strategic and tactical level.
Effective B2B Webinar Marketing
How to manage, promote and run B2B marketing webinars and ensure you achieve maximum ROI.
20 Must-Have Chrome Extensions for Digital Marketers (That We Can't Live Without)
20 Chrome extensions to help marketers with productivity, security, SEO, content, social media and sales.
Benefits of Working with a Specialist Marketing Agency
Thinking of working with a specialist marketing agency? Here are some of the benefits of an external marketing partnership.
User Experience Design Tips for Science Websites
User experience design tips for science, technical and pharmaceutical websites.
How to Ensure Your Emails are Opened, Read and Acted Upon
Sales, marketing and outreach email hints and tips and how to increase engagement with one-to-one emails.
Marketing Orientation Approaches
Organisations by nature are set up for various marketing approaches - we look at the five marketing orientations and their advantages and disadvantages.
Examining Your Current Media Plan (How to Conduct a Situational Audit)
A look at how to review your current media plan and determine if you are on track to reach your objectives.
How to Make the Most of Your LinkedIn Profile
Tips and ideas on how to make the most of your LinkedIn profile.
Pharmaceutical Marketing Ethics
Pharmaceutical marketing ethics, ethical considerations and better ways to promote your science organisation in a responsible manner.
19 Essential Tools for Digital Marketers
20 tools for digital marketers that will generate more leads and make you more efficient with your time.
How to Communicate a Scientific Product Launch
A step-by-step crash course guide on how to plan and communicate a scientific product launch.
HubSpot Marketing Features for Pharma Marketers
An overview of the key HubSpot features for pharma and science marketers considering inbound marketing.
The Science of Split Testing (And Why You Should be A/B Testing)
Split testing (A/B testing) email campaigns is often confusing - we explain what to do, how and why.
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