For the first post in this big pharma marketing benchmark series, we look at Novartis.

Big pharma companies that are doing well with their social media.

8 life science marketing trends, tactics and ideas for the scientific marketer’s next marketing plan.

Orientation Marketing's 8 reasons why to attend this year’s CPhI Worldwide show.

A discussion on Kalman Applbaum’s essay entitled: Pharmaceutical Marketing and the invention of the Medical Consumer.

Becoming more customer-centric with pharma marketing by adopting Google's micro-moments model.

Twelve digital safety and security tips to protect against hackers and malicious threats.

The questions to ask before hiring your next pharma marketing agency.

What are the benefits of HubSpot as a marketing platform? We take a look at inbound marketing with HubSpot.

A discussion: Pharmaceutical Marketing and the New Social Media (2010) by Jeremy Greene and Aaron Kesselheim.

Tips to help you navigate social selling and build closer relationships with your prospects on social media.

How to differentiate your pharma product, what is product differentiation and various approaches, types and sources.

In this marketing discussion, we look at the arguments that the marketing profession is either a science or an art form.

The seven key principles of great pharma content on a strategic and tactical level.

How to manage, promote and run B2B marketing webinars and ensure you achieve maximum ROI.

20 Chrome extensions to help marketers with productivity, security, SEO, content, social media and sales.

Thinking of working with a specialist marketing agency? Here are some of the benefits of an external marketing partnership.

User experience design tips for science, technical and pharmaceutical websites.

Sales, marketing and outreach email hints and tips and how to increase engagement with one-to-one emails.

Organisations by nature are set up for various marketing approaches - we look at the five marketing orientations and their advantages and disadvantages.