Orientation Marketing INSIGHTS
The marketing blog for life science and pharmaceutical marketers
Meeting Marketing Deadlines Doesn’t Have to Be a Deadly Affair
Deadlines…. we all have them, and they’re not going to go away anytime soon. Here’s how to meet marketing deadlines.
SharpSpring Marketing Features
A run-through of the main marketing features of the marketing automation platform, SharpSpring.
Pharmaceutical Marketing Magazines: 5 to Follow
A list of 5 recommended pharmaceutical marketing magazines (commonly seen around the office.)
Task Management Software: Managing Your Marketing Campaigns
Asana versus Microsoft Planner: An in-depth analysis on the two best task management software to manage your pharma campaigns.
Content Marketing Options in the Pharmaceutical Industry
A list of common content marketing options available for pharmaceutical marketers.
A B2B Pharma Market Research Guide To Ensure Your Marketing Campaigns Can Succeed
A basic guide for methodical pharma market research - an essential task for the success of your marketing campaigns.
What to Look for in Pharmaceutical Marketing Companies
The essential components of a pharmaceutical marketing company and how to get the best out of the relationship.
Pharma Advertising Agency Selection Checklist
A 10-point pharmaceutical and science advertising agency selection checklist.
Most Popular Pharmaceutical Marketing Articles
The 10 most popular pharmaceutical marketing articles on Orientation Marketing Insights.
12 New Year's Resolutions (For Science Marketers)
The essential marketing resolutions list for science marketing professionals to review at the start of the new year.
Orientation Marketing Gains SharpSpring Silver Certification
Following recent implementation work, Orientation Marketing has now gained SharpSpring Silver Level Certified Partner status.
Increasing Brand Engagement at Live Pharma Events
13 ways to improve brand engagement with delegates at live pharma events.
Pharmaceutical Marketing Software
A list of pharmaceutical marketing software and tools suitable for technical pharma marketers.
What Can Scientific Brands Learn From Commercial B2C Brands?
There are many things that scientific brands can learn from the world of B2C commerce; mostly smart distribution of effort and resources.
Christmas Greetings
A Merry Christmas and Happy New Year from the Orientation Marketing team - see you in the new year!
Pharma SEO Strategies For More Visibility
SEO tips for pharma marketers and why you need to be on top of your search content game.
Life Science Content Challenges
10 life science content marketing challenges and how to overcome them.
How to Generate Brand Loyalty (And Reward Loyal Customers)
Increasing the lifetime of customers and clients by building brand loyalty and rewarding loyal customers.
Pharmaceutical Marketing Plan Process
How to create a pharmaceutical marketing plan in six logical steps.
Life Science & Pharmaceutical Marketing Conferences 2020
13 pharmaceutical and life science marketing conferences to keep an eye out for in 2020.
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