Orientation Marketing INSIGHTS
The marketing blog for life science and pharmaceutical marketers
An Example Pharma Marketing-Technology Stack
An example B2B pharma marketing tech stack suitable for the pharmaceutical, technology and life science sectors.
Orientation Marketing Moves into New Premises
Orientation Marketing has relocated its Chester agency to the city centre following recent growth.
Pharmaceutical Marketing Books (Our Picks)
Orientation Marketing’s picks of the best pharmaceutical marketing books available to the pharma marketer.
CPhI Survival Pack
The CPhI survival pack: Everything you need to remember when going on a business trip abroad.
Promoting Processes, Machinery and Manufacturing Capabilities
How B2B pharma supply chain organisations can promote processes, machinery and manufacturing capabilities.
5 More Things to do at CPhI Worldwide 2019 (Part 2)
Part two of our CPhI recommendations: 5 more things to do at this year's CPhI Worldwide 2019 show.
5 Things to do at CPhI Worldwide 2019 in Frankfurt
5 things to do at CPhI Worldwide 2019, the world's largest pharmaceutical exhibition, at the Messe Frankfurt, Frankfurt.
CPhI 2019 Agenda: 7 Keynotes, Panel Discussions and Seminars to Attend
Our picks of 7 keynotes, panel discussions and seminars to attend from the CPhI Worldwide 2019 agenda.
Life Science Analytics and Market Sizing
In this post, we look to establish the basis (on what is a highly complex practice) of life science market sizing via some data points and analytics.
10 Reasons Why Pharma Companies Should Use Social Media
Ten reasons why pharma companies should use social media to help with PR, awareness and nurturing.
Attractions and Places to Visit in Frankfurt During CPhI
The attractions, historical sites and places to visit in Frankfurt, Germany during CPhI.
The Advantages (and Disadvantages) of Inbound Marketing in The Life Sciences
The advantages (and disadvantages) of inbound marketing in the life sciences sectors.
Pre-Event And Post-Event Inbound Marketing You Must Do For Most Successful Events
Improving the impact of science industry events with pre and post-event inbound marketing and content repurposing.
Marketing Benchmark Series: Novartis Pharmaceuticals
For the first post in this big pharma marketing benchmark series, we look at Novartis.
Big Pharma Companies Doing Social Media Well
Big pharma companies that are doing well with their social media.
Life Science Marketing Trends
8 life science marketing trends, tactics and ideas for the scientific marketer’s next marketing plan.
Why Attend CPhI?
Orientation Marketing's 8 reasons why to attend this year’s CPhI Worldwide show.
Pharmaceutical Marketing and the Invention of the Medical Consumer
A discussion on Kalman Applbaum’s essay entitled: Pharmaceutical Marketing and the invention of the Medical Consumer.
Micro-Moments and The Pharma Customer Journey
Becoming more customer-centric with pharma marketing by adopting Google's micro-moments model.
Digital Safety & Security and How to Stay Protected Online
Twelve digital safety and security tips to protect against hackers and malicious threats.
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