
Orientation Marketing INSIGHTS
The marketing blog for life science and pharmaceutical marketers
SharpSpring Mail and Email Marketing
An overview of SharpSpring’s mail and email marketing features.
Agency Spotlight Series: Anne Lawson
Q&A with Orientation Marketing Account Director, Anne Lawson.
Setting Pharmaceutical Marketing KPIs in the COVID Era
The new normal for pharmaceutical marketing KPIs: Agile marketers are those that will survive and succeed in the COVID and post-COVID era.
What the Best Performing Pharmaceutical Ads Look Like
A look at the characteristics of the best-performing pharmaceutical ads for both print and digital.
B2B Pharmaceutical Marketing Tips for 2021
17 B2B pharmaceutical marketing tips for your next campaign and plan.
Why Make Asana Part of Your Toolkit?
The Asana features you can use to get the most out of the tool.
Agency Spotlight Series: Gareth Pickering
Q&A with Orientation Marketing Co-Founder and Director, Gareth Pickering.
How Physician Explainer Videos Can Help Marketing Efforts
How physician and HCP explainer videos can help pharma marketing efforts.
SharpSpring CRM Features
An overview of SharpSpring’s CRM features for an idea of the system or to use to benchmark against your own CRM.
How to Build an Audience in B2B Pharma
10 steps to ensure you are building your audience of B2B pharma professionals effectively.
Orientation Marketing Turns Five Years Old
Orientation Marketing celebrates its fifth-year anniversary.
Internal Pharma Communications
10 internal updates and communications best practices in pharma.
Agency Spotlight Series: Lauren Jones
In this month’s Orientation Marketing agency spotlight series, we speak to Client Support Executive, Lauren Jones.
Things to Consider When Planning Life Science Media Bookings for 2021
Nine areas for consideration for 2021 media plans, as we would consider for our life science clients.
Pharma Sales and Marketing Alignment
11 approaches and ideas to help bring marketing and sales departments together in B2B pharma.
Our Picks of 6 Productivity Tools for Marketers
6 productivity tools for marketers, including Asana, Toggl and Noizio.
Importance of Optimising Race-Day Nutrition
Race-day nutrition with Crimson Orientation Marketing Race Team’s Matt Hallam and Jo Ryding.
Agency Spotlight Series: Gareth Roberts
In the first of our Orientation Marketing agency spotlight series, we speak to Campaigns & Marketing Manager, Gareth Roberts.
Marketing for Mature Pharmaceutical Products
Ten marketing avenues and tips for promoting mature pharmaceutical products.
How We Generated 1,000+ Inbound Downloads From One E-book (Case Study)
A case study on how we were able to generate 1,000+ inbound downloads of one e-book on the Orientation Marketing website.
Looking for something specific?
Search our archives.
Type your specific keyword and hit enter to find related articles and pharma marketing insights.