Orientation Marketing INSIGHTS
The marketing blog for life science and pharmaceutical marketers
Getting Your Molecule Thru the Clinic in these Challenging Times – a View from Partners’ C-Suite at JPM Week 2024
Reaching market thru a sea of change: Biopharma’ partners share their thoughts at JPM Week 2024.
Orientation Marketing Appoints Media Relations Industry Expert
Orientation Marketing announces the appointment of Chris Halling as Director of Communications and Content.
CPHI Barcelona 2023 Agenda: 7 Keynotes, Panel Discussions and Seminars to Attend
Our picks of 7 keynotes, panel discussions and seminars to attend from the CPHI Barcelona 2023 agenda.
CPHI Barcelona: 6 Ways to Make the Most of the Event
Get the most out of CPHI Barcelona 2023 by doing these six things before, during and after the event.
10 Places to Visit in Barcelona During CPHI
The whimsical public park of Park Güell and the maze of narrow medieval streets of the Barri Gòtic are just some of our recommendations for attractions and places to visit during CPHI Barcelona 2023.
10 Reasons to Attend CPHI Barcelona 2023
From building new connections to relaxing on the beach to learning new skills, here are 10 reasons to attend CPHI Barcelona 2023.
Peer-to-Peer Pharmaceutical Marketing
An overview of the key implications for pharmaceutical organisations using peer-to-peer programmes and events to engage with HCPs.
Being Bold With Your Pharmaceutical Marketing in Challenging Economic Times
Marketing approaches, concepts and ideas for pharmaceutical organisations operating in challenging times.
Organic Search (and SEO) in The Pharmaceutical Sector
How to optimise a website for search: SEO fundamentals in pharmaceuticals, the importance of keywords and ranking factors for 2023.
Buyer Personas in Pharma
Reviewing the implications and use of buyer personas, with an application for the pharmaceutical sector.
Sustainability in B2B Pharmaceutical Marketing
Sustainability is a critical issue for the pharmaceutical industry but from a marketing and communications perspective, tread with caution.
Influencer Marketing in the Pharmaceutical Industry
The importance of influencer marketing in pharma, with examples and tips for running influencer campaigns.
B2B Business Development in Pharma
The challenges for B2B business development in pharma, where the misalignment is, and the key factors for an aligned sales and marketing approach.
How is ABM Helping the Pharmaceutical Marketer?
8 ways in which ABM (account-based marketing) can help the pharmaceutical marketer achieve his or her goals.
Managing Negative Social Media Comments in Pharma
How to manage negative comments on social media in pharma and the life sciences.
Patient Access to a Variety of Pharmaceutical Products
An overview of how and why pharmaceutical products play a crucial role in improving quality of life and how patients can access them.
Pharmaceutical Organic and Paid Search
An overview of the implications of organic and paid search in the pharmaceutical sectors.
7 Reasons to Attend this Year’s Pharmapack
A look at this year’s Pharmapack and the reasons for attending the show in Paris.
PharmTech Feature: Pharma Trends Dissected by 3 PR Agency Luminaries
Public relations agencies dissect pharmaceutical trends: Orientation Marketing, Brandwidth Solutions and White Matter Communications.
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